NGUYỄN NGỌC BÌNH PHƯƠNG

[COMBO] BUSINESS MODEL CANVAS

A handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises

A business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts. The process of business model construction is part of business strategy. The Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models.

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BUSINESS MODEL GENERATION
A Handbook for Visionaries, Game Changers, and Challengers

Authors: Alexander Osterwalder & Yves Pigneur
Publisher: John Wiley and Sons (2010)
ISBN: 978-0470876411


Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. If your organization needs to adapt to harsh new realities, but you don’t yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.
Co-created by 470 “Business Model Canvas” practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model–or analyze and renovate an old one. Along the way, you’ll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you’re ready to change the rules, you belong to “the business model generation!”

VALUE PROPOSITION DESIGN
How to Create Products and Services Customers Want

Authors: Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos
Publisher: John Wiley and Sons (2014)
ISBN: 978-1-118-96805-5

Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.

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Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.

BUSINESS MODEL YOU
A One-Page Method For Reinventing Your Career

Authors: Tim Clark, Alexander Osterwalder, Yves Pigneur
Publisher: Wiley; 1 edition (March 27, 2012)
ISBN: 978-1118156315

The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw “personal business models,” which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world’s leading business model description and innovation technique.

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This book shows readers how to:
• Understand business model thinking and diagram their current personal business model
• Understand the value of their skills in the marketplace and define their purpose
• Articulate a vision for change
• Create a new personal business model harmonized with that vision, and most important, test and implement the new model

When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.

BUSINESS MODELS FOR TEAMS
See How Your Organization Really Works and How Each Person Fits

Authors: Tim Clark, Bruce Hazen, Yves Pigneur
Publisher: Portfolio (June 27, 2017)
ISBN-13: 978-0735213357

Are you frustrated by…
• Explaining and re-explaining what people on your team should do?
• Solving problems that others should be able to solve for themselves?
• Supervising and micromanaging, rather than strategizing and leading?

Business Models for Teams will help you overcome these problems. It applies the same simple visual tools that made Business Model Generation and Business Model You so popular and successful around the world. In fact, this book may be the last teamwork toolkit you will ever need!

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Most leaders over-rely on verbal and written communications. But that approach is outmoded in today’s systems-driven world. Instead, the Business Model Canvas visually depicts how your team really works and how each person fits into the overall mission. It enables people to recognize what needs doing at any given moment—without being asked.

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Nguyễn Ngọc Bình Phương 2017