NGUYỄN NGỌC BÌNH PHƯƠNG

DISCIPLINED ENTREPRENEURSHIP

24 Steps to a Successful Startup

Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply.

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You will learn:

  • Why the “F” word – focus – is crucial to a startup’s success
  • Common obstacles that entrepreneurs face – and how to overcome them
  • How to use innovation to stand out in the crowd – it’s not just about technology

Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.

Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.


The books’ 24 steps are broken down into 6 sections highlighted in the picture below; each step has detailed instruction on how you should approach answering the question. Some are straight forward, whilst others are extremely difficult to answer. It is a thorough process and really makes you think. The book is comprehensive and well structure giving you guidance at every step of the way.

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Summary
Review Date
Reviewed Item
DISCIPLINED ENTREPRENEURSHIP
Author Rating
5
December 24, 2016
Nguyễn Ngọc Bình Phương 2018